If you want to boost your website traffic, the first step you have to take, is to create your customer value proposition. Success in a company is governed by three key factors;
1. How valuable, your target market believes, your offering is.
2. Your ability to market, sell and service the offering.
3. The quality and skill set of your management team.
Many excellent companies have all 3 ingredients for success. Where strong management teams, or entrepreneurs, have a great offering, but realise they may need help in the marketing and selling of their product to reach their true potential, they should turn to external experts.
Some companies seem to find the selling and marketing of their products a particularly daunting task. The reason is that their product is often intangible. Many companies find huge difficulty in accurately articulating their Customer Value Proposition (CVP).
Without a clear definition of value to your clients, it is going to be difficult or impossible to formulate your sales and marketing messages to define why people should purchase from you. When creating your CVP, there are 5 key steps, which lead to 5 deliverables:
Items: Know your Customer - Select Target Customer
Deliverables: Customer Needs, Wants & Pains Identified
Items: Know your Product or Service - Identify Customer Value
Deliverables: Customer Benefits identified
Items: Know your Target Market - Select Target Markets
Deliverables: Addressable Market identified
Items: Know your Competitors - Choose Competitive Differentiators
Deliverables: Competitive Differentiators chosen
Items: Create your CVP Statement - Create a Value Proposition
Deliverables: Value Proposition created
We are able to help with this crucial task via our 3R BluePrint for Success full-day workshop that is strongly recommended to take before or after attending the 3R SEO Workshop. However, if you decide to go just for the SEO one, we will cover the topic of CVP briefly at the beginning. Without a clear CVP statement, you cannot move forward with your SEO and PPC strategy.
1. How valuable, your target market believes, your offering is.
2. Your ability to market, sell and service the offering.
3. The quality and skill set of your management team.
Many excellent companies have all 3 ingredients for success. Where strong management teams, or entrepreneurs, have a great offering, but realise they may need help in the marketing and selling of their product to reach their true potential, they should turn to external experts.
Some companies seem to find the selling and marketing of their products a particularly daunting task. The reason is that their product is often intangible. Many companies find huge difficulty in accurately articulating their Customer Value Proposition (CVP).
Without a clear definition of value to your clients, it is going to be difficult or impossible to formulate your sales and marketing messages to define why people should purchase from you. When creating your CVP, there are 5 key steps, which lead to 5 deliverables:
Items: Know your Customer - Select Target Customer
Deliverables: Customer Needs, Wants & Pains Identified
Items: Know your Product or Service - Identify Customer Value
Deliverables: Customer Benefits identified
Items: Know your Target Market - Select Target Markets
Deliverables: Addressable Market identified
Items: Know your Competitors - Choose Competitive Differentiators
Deliverables: Competitive Differentiators chosen
Items: Create your CVP Statement - Create a Value Proposition
Deliverables: Value Proposition created
We are able to help with this crucial task via our 3R BluePrint for Success full-day workshop that is strongly recommended to take before or after attending the 3R SEO Workshop. However, if you decide to go just for the SEO one, we will cover the topic of CVP briefly at the beginning. Without a clear CVP statement, you cannot move forward with your SEO and PPC strategy.
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