4. 2. 1. Site Title Tag
This is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see.
Thus each page should have a different title with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page.
Don't put your company name first - place your keywords first and if you feel you absolutely must have the company name in the title add it second.
Despite its importance, rather do not overdo it with the length of the title tag; 50-150 characters including spaces should be appropriate. And do not just list your keywords, because you then risk being considered as spamming. Rather try to remain as close to a readable sentence as possible. You also should make the title enticing, so that the viewers of search engines listings will also click to see your website.
4. 2. 2. Description Meta Tag
Below the title is a description which will be generally the first sentence on a page. The Description Meta tag is also fairly important. Your description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. Just like the title tag, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.
You should have a different title, description and first sentence on each page. You many also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. And try to consider putting your domain name at the very end of the title.
4. 2. 3. Keywords Meta Tag
Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page that they might have had difficulty determining otherwise.
The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with meta tags as well; your Keyword Meta should not exceed 250 characters including spaces.
If your site is especially interesting for a specific geographic location, be sure to include the actual location in your keyword meta as well.
When performing SEO, you should always use the same keywords which also appear in the
copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.
4. 2. 4. Headings & Links
Headings are a very important attention-grabbing essence of your landing page. People will not read your entire page. That’s why it is smart to divide your page into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.
For the SEO purposes, make sure that your headlines are marked h1 Headline#1h1, h2 Headline#2 /h2 etc. and that they are stuffed with your best keywords. Apart from the keywords, use words like "free, proven, benefit, first, discover, complete, exclusive, how to…" in order to gain people’s attention.
Another important part of a landing page are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for the SEO purposes, stuff it with your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Click here to sign up for the Search Optimisation Workshop now”.
4. 2. 5. How to Combine Headings and Links Keywords
Here is an example if your landing page promotes a newsletter with free marketing, sales and leadership articles.
Headings Keywords:
*interesting articles
*valuable articles
*free articles
Links Keywords:
*marketing articles
*sales articles
*leadership articles
This means a capture on the whole list of keyword searchphrases:
*interesting marketing articles
*valuable marketing articles
*free marketing articles
*interesting sales articles
*valuable sales articles
*free sales articles
*interesting leadership articles
*valuable leadership articles
*free leadership articles
This is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see.
Thus each page should have a different title with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page.
Don't put your company name first - place your keywords first and if you feel you absolutely must have the company name in the title add it second.
Despite its importance, rather do not overdo it with the length of the title tag; 50-150 characters including spaces should be appropriate. And do not just list your keywords, because you then risk being considered as spamming. Rather try to remain as close to a readable sentence as possible. You also should make the title enticing, so that the viewers of search engines listings will also click to see your website.
4. 2. 2. Description Meta Tag
Below the title is a description which will be generally the first sentence on a page. The Description Meta tag is also fairly important. Your description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. Just like the title tag, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.
You should have a different title, description and first sentence on each page. You many also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. And try to consider putting your domain name at the very end of the title.
4. 2. 3. Keywords Meta Tag
Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page that they might have had difficulty determining otherwise.
The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with meta tags as well; your Keyword Meta should not exceed 250 characters including spaces.
If your site is especially interesting for a specific geographic location, be sure to include the actual location in your keyword meta as well.
When performing SEO, you should always use the same keywords which also appear in the
copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.
4. 2. 4. Headings & Links
Headings are a very important attention-grabbing essence of your landing page. People will not read your entire page. That’s why it is smart to divide your page into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.
For the SEO purposes, make sure that your headlines are marked h1 Headline#1h1, h2 Headline#2 /h2 etc. and that they are stuffed with your best keywords. Apart from the keywords, use words like "free, proven, benefit, first, discover, complete, exclusive, how to…" in order to gain people’s attention.
Another important part of a landing page are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for the SEO purposes, stuff it with your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Click here to sign up for the Search Optimisation Workshop now”.
4. 2. 5. How to Combine Headings and Links Keywords
Here is an example if your landing page promotes a newsletter with free marketing, sales and leadership articles.
Headings Keywords:
*interesting articles
*valuable articles
*free articles
Links Keywords:
*marketing articles
*sales articles
*leadership articles
This means a capture on the whole list of keyword searchphrases:
*interesting marketing articles
*valuable marketing articles
*free marketing articles
*interesting sales articles
*valuable sales articles
*free sales articles
*interesting leadership articles
*valuable leadership articles
*free leadership articles
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