Create useful and comprehensive content that's related to your market to keep your visitors there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 “visible” words. Moreover, the search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your site is about.
In addition, valuable, dense and regularly updated content is one of the most important items you need for your website because visitors who stay longer while visiting a website help measure popularity of the site in the search engines. When creating content for your landing page, you should pay attention to the following elements:
4. 1. 1. The Purpose of Your Landing Page
The first step when creating your langing page should be setting a goal you want to achieve.
What is it that you want your visitors to do? This could be one of the following:
*Buy a product
*Sign up a newsletter
*Download a free trial
*Read an article
*Do a survey
*Participate in a competition
4. 1. 2. List the Real Benefits
When you know the purpose of your landing page, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM.
To achieve this, always list benefits of your products or services; not features. The difference is that benefits mean something valuable to the consumer while features are just descriptions of your product characteristics. Nobody cares so much about what material you used when creating the product, or what the technical parametres are. Usually, what matters to them is what problems your product can solve, and more importantly, how they will benefit from buying and using it.
In addition, websites offering products that managed to fix a problem usually get highest conversion rates. Moreover, try to use "you" more often than "I" or "we". Remember: Your customers don't care about you at all. The only thing they are looking for is what is in it for them.
4. 1. 3. Include a Call to Action
Once you have decided what you want your visitors to do and after revealing all the benefits they get, it is crucial to tell them what to do next. It must be crystal clear what they need to do:
*Click here to order your SEO eBook now.
*Sign up for the Success! Newsletter here.
*Press Enter to continue. Etc.
In order to make a call to action more catchy and attention gaining, there is one smart trick: use the red colour always you want to highlight something to be clicked on. However, do not overdo it, since when your website is red on its whole, the particular spots will not stand out.
4. 1. 4. Keep it Simple
In order to keep your visitors focused on the steps you want them to take, keep all possible distractions away. This means your landing page should not be stuffed with links that will direct them away from the page. The only links your landing page should contain are those in line with your goal: links to your order pages, newsletter sign up forms, etc.
4. 1. 5. Generate Trust
Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and a referral from the REAL people who have already tried your products or services and who didn’t mind to publish their names (sometimes their occupation and pictures as well) and you can possibly find them, if you need to confirm their positive statements.
Last but not least, the trust in your company and products will be supported effectively when you offer an unconditional money-back guarantee if at all possible. This will prevent the fear, uncertainty and doubt about moving towards the purchase.
4. 1. 6. Make Your Ordering Process Clear & Secure
In general, over 60 percent of online shoppers abort the ordering process. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe ordering process. To prevent this, try to follow the advice:
*When already in the purchasing process, don't hide the price for your products or services. People will not continue if they don't know how much they have to pay.
*Tell your visitors upfront about your refund policy.
*Tell your visitors about all additional costs and taxes they have to pay, so that they know the final price before they have to enter the credit card number.
*Make sure that your order pages are easy to understand. Test them with your friends or relatives who don't browse the Internet very often.
*Make sure that your order page shows an understandable notice if the customer forgets to enter the email address or any other required field.
*Make sure that your order pages work internationally. Some countries don't have postal numbers or their regional structuring can be different from yours.
*It's very important that your order pages are secure. Use as much encryption as you can and use the additional security services such as Verified by Visa and MasterCard SecureCode.
*Test your order pages regularly in order to make sure they work.
In addition, valuable, dense and regularly updated content is one of the most important items you need for your website because visitors who stay longer while visiting a website help measure popularity of the site in the search engines. When creating content for your landing page, you should pay attention to the following elements:
4. 1. 1. The Purpose of Your Landing Page
The first step when creating your langing page should be setting a goal you want to achieve.
What is it that you want your visitors to do? This could be one of the following:
*Buy a product
*Sign up a newsletter
*Download a free trial
*Read an article
*Do a survey
*Participate in a competition
4. 1. 2. List the Real Benefits
When you know the purpose of your landing page, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM.
To achieve this, always list benefits of your products or services; not features. The difference is that benefits mean something valuable to the consumer while features are just descriptions of your product characteristics. Nobody cares so much about what material you used when creating the product, or what the technical parametres are. Usually, what matters to them is what problems your product can solve, and more importantly, how they will benefit from buying and using it.
In addition, websites offering products that managed to fix a problem usually get highest conversion rates. Moreover, try to use "you" more often than "I" or "we". Remember: Your customers don't care about you at all. The only thing they are looking for is what is in it for them.
4. 1. 3. Include a Call to Action
Once you have decided what you want your visitors to do and after revealing all the benefits they get, it is crucial to tell them what to do next. It must be crystal clear what they need to do:
*Click here to order your SEO eBook now.
*Sign up for the Success! Newsletter here.
*Press Enter to continue. Etc.
In order to make a call to action more catchy and attention gaining, there is one smart trick: use the red colour always you want to highlight something to be clicked on. However, do not overdo it, since when your website is red on its whole, the particular spots will not stand out.
4. 1. 4. Keep it Simple
In order to keep your visitors focused on the steps you want them to take, keep all possible distractions away. This means your landing page should not be stuffed with links that will direct them away from the page. The only links your landing page should contain are those in line with your goal: links to your order pages, newsletter sign up forms, etc.
4. 1. 5. Generate Trust
Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and a referral from the REAL people who have already tried your products or services and who didn’t mind to publish their names (sometimes their occupation and pictures as well) and you can possibly find them, if you need to confirm their positive statements.
Last but not least, the trust in your company and products will be supported effectively when you offer an unconditional money-back guarantee if at all possible. This will prevent the fear, uncertainty and doubt about moving towards the purchase.
4. 1. 6. Make Your Ordering Process Clear & Secure
In general, over 60 percent of online shoppers abort the ordering process. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe ordering process. To prevent this, try to follow the advice:
*When already in the purchasing process, don't hide the price for your products or services. People will not continue if they don't know how much they have to pay.
*Tell your visitors upfront about your refund policy.
*Tell your visitors about all additional costs and taxes they have to pay, so that they know the final price before they have to enter the credit card number.
*Make sure that your order pages are easy to understand. Test them with your friends or relatives who don't browse the Internet very often.
*Make sure that your order page shows an understandable notice if the customer forgets to enter the email address or any other required field.
*Make sure that your order pages work internationally. Some countries don't have postal numbers or their regional structuring can be different from yours.
*It's very important that your order pages are secure. Use as much encryption as you can and use the additional security services such as Verified by Visa and MasterCard SecureCode.
*Test your order pages regularly in order to make sure they work.
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