The most recent major search engine is MSN Search, owned by Microsoft, which previously relied on others for its search engine listings. In 2004 it debuted a beta version of its own results, powered by its own web crawler. In early 2005 it started showing its own results live. This was a huge development for many webmasters, who seek inclusion in the major search engines. In 2006, Microsoft started migration to a new search platform - Windows Live Search.
The procedure is quite similar to the above-mentioned Google Adwords or Yahoo! Search Marketing. Advertising on Live Search starts with signing up for an adCenter account. Once you have done this, you can set up your campaigns using the following four steps:
The procedure is quite similar to the above-mentioned Google Adwords or Yahoo! Search Marketing. Advertising on Live Search starts with signing up for an adCenter account. Once you have done this, you can set up your campaigns using the following four steps:
1. Create a Campaign
Name your campaign and set targets and tracking preferences.
2. Build Your Ad
Compose your ad, provide the links (URLs) for your ad, and even customize your ad so you can dynamically insert text.
3. Create Your Keyword List
Use tools to research keywords that could help your campaign and also upload keywords in bulk if you already have campaigns on other search engines.
4. Set Your Budget, Place Bids, and Submit
Decide how much you want to spend on your campaign and submit your order.
Microsoft adCenter is a robust advertising platform that you will use to build your search campaigns. Once you have an account, you will be provided with the tools, reports, and guidelines you need to build search ads seen by Live Search users.
Microsoft adCenter features include targeting based on geographic location, gender, day part and day of week. An interesting issue is that you can import your ads and keyword lists from Google Adwords and Yahoo! Search Marketing which can save you much time.
Name your campaign and set targets and tracking preferences.
2. Build Your Ad
Compose your ad, provide the links (URLs) for your ad, and even customize your ad so you can dynamically insert text.
3. Create Your Keyword List
Use tools to research keywords that could help your campaign and also upload keywords in bulk if you already have campaigns on other search engines.
4. Set Your Budget, Place Bids, and Submit
Decide how much you want to spend on your campaign and submit your order.
Microsoft adCenter is a robust advertising platform that you will use to build your search campaigns. Once you have an account, you will be provided with the tools, reports, and guidelines you need to build search ads seen by Live Search users.
Microsoft adCenter features include targeting based on geographic location, gender, day part and day of week. An interesting issue is that you can import your ads and keyword lists from Google Adwords and Yahoo! Search Marketing which can save you much time.
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